Advantages of an Agency

Cost of Media:

Because the agency buys media for a number of clients it gets better rates and bonusing than a direct client. Also, because of volume business, special deals and freebies are offered to Agencies for their clients. Straight Forward Advertising Inc. has an impeccable reputation for payment so it enjoys the goodwill of all its media suppliers.

Cost of Creative:

Straight Forward's Inc. rates are half those of other agencies. The agency, unlike large agencies does not charge for consultation time. In fact, the more time spent with the client consulting on media plans, buys and creative concepts, the more effective the advertising. There is no cost for ideas. All concepts created for clients belong to them.

Cost of Production:

Straight Forward enjoys preferential rates with a variety of suppliers; printers, sign manufacturers, mailing houses, video and film companies, and passes its savings on to its clients.

Experience:

Straight Forward has 30 years experience in media planning, buying and production of advertising materials. It has innumerable contacts in the Lower Mainland and beyond to draw from in servicing its clients.

Accomodation:

We generally end up billing less time than expended as we are sensitive to our client's budgets. We do this as we feel the commissions available to us on the placement of the material are reasonable and fair compensation for our work.

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