Straight Forward

Straight Forward Advertising Inc.
Fees
You'll be informed and consulted every step of the way to make sure that there are no surprises. Before proceeding, we will make recommendations on media direction, design and production cost estimates and execution for your authorization.

Media Fees:
As an accredited agency, we are granted a 15% commission for most media placement. In radio, television, outdoor, transit, magazines and other miscellaneous media, the commission is paid directly to us by the media and therefore represents no cost to you.

In the event that a medium selected is not commissionable, or a reduced cost can be achieved by buying at non-agency rates, the lowest cost will be used, and a fee for service of 15% will be assessed by marking up the net cost by 1.176476. Any additional cost is often more than made up for by the increased effectiveness provided by a well researched and executed campaign.

Creative Fees:
Because of our range of skills and hands on approach, we seldom need to hire outside creative expertise. Nor do we have high in-house costs to pass on to our clients. As a result, our creative fees are among the lowest in the industry. While our creative fees are considerably lower than average, (as published by the Advertising Agency Association of B.C.), some costs are directly proportional to the end quality desired and received. We'll take the time to explain where cutting corners can help, and where it will hurt, to make sure you get more than just a low price.

When outside suppliers, such as printers and photographers, are required, we seek competitive quotes, and supervise every step of the process. Administration costs such as couriers are billed at our cost. All creative fees will be billed on predetermined and authorized budgets so you'll know the costs before we start.
Graphic Design $45.00 U.S. per hour = $60 CDN
Web Page Design
For small sites, $650 U.S.- $200 U.S.= $1000- $3000 CDN
Larger sites, or E-Commerce - email us for a quote.
Art Direction
- Photo Shoots

$45.00 U.S. per hour = $60 CDN
Copywriting $45.00 U.S. per hour = $60 CDN
Consultation No charge
   
Credit Policy:
Straight Forward Advertising Inc. extends a 30 day net credit to approved clients. Media invoices are sent out on the first day of the running or airing of the media buy and due thirty days later. Creative and production invoices are sent out on the day of delivery of the material and due thirty days later. Interest of two percent per month will be charged on all outstanding accounts. New clients are expected to post a 50% deposit on the first project together with a credit application.

Copyright © 2002 Straight Forward Advertising Inc. - All Rights Reserved.