Services

Consulting:

We'll take the time to help identify target market groups... both those now served by your business, and those with the most potential for future growth. Once accomplished, goals can be outlined and advertising strategies developed to best meet those goals. Unlike some agencies, we consider this a basic service for which there is no charge. If in depth research, public relations or sales promotions are required, we will provide the necessary services using our own resources and outside sources as needed. Projects of this kind are budgeted in advance against agreed upon objectives and strategies. We strictly adhere to authorized budgets.

Branding:

It all begins with branding, and we'll review your corporate identity and work with you to create an effective Positioning Statement, Positioning Line and Slogan.

Media Planning:

One of our primary functions is to determine which type of media would best suit your requirements and be the most effective. The determination of which media to use will depend on many factors, such as the target market, message and budget. With dozens of radio and television stations, scores of newspaper and magazine choices, billboards, buscards, Yellow Pages, direct mail and more, the options are many. Making the right choices requires a constant analysis of the most up to date research, computerized media programs and experience to plan media that's effective, efficient and productive. Designing a mix of horizontal and vertical advertising, image awareness and price and item advertising ensure a greater expectation of success.

Media Buying:

This is often the most underated service performed by the agency. "Spending the money" requires a media and market knowledge to ensure cost efficiency. Keeping on top of the latest rates, promotions, available discounts and scheduling methods for all the available media choices is no small feat. Practical knowledge is needed to schedule and package your message and monitor its implementation. Reach and frequency, minimum number of impressions, cost per point, gross rating points, sponsorships, promotions or reach plans... are all options for consideration.

Creative:

Of all the things we do, this the most critical. Effective media placement without solid creative is wasted. The effectiveness of lack of it in creative concepts will depend on the message and delivering it so that it will be remembered and more importantly, acted upon. Many "award winning" commercials are remembered and talked about... but the ones that worked were the ones which also made products, services and businesses remembered. Not just the commercials. Whichever media we are using, we will use our talents to ensure that you get an effective message across that will increase sales!

Production:

We have a long list of suppliers in all price ranges to suit the needs of our clients. Printers, sign makers, billboard producers, film and video production houses and crews all appreciate that we pay our bills on time, so we enjoy great rates which we pass on to our clients.

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